Product testing.
Optimise your products and services to set your business up for success.
Re-developing or launching a new product or service is never easy. Competition is fierce; gaining market share from established players is tough. But by helping you understand what matters most to consumers, our approach to product testing ensures you’re able to get ahead.
We work with businesses across all stages of the product development process, helping you understand how to refine your products and services before launch.
Using advanced quantitative techniques, we can identify which attributes correlate most with product appeal, so your R&D team know where to focus their efforts. By following this with qualitative research, we’re able to dig deeper, exploring how to improve specific areas of the product or service to make sure it stands out from the crowd.
Our design team is also on hand to mock up product designs, helping visualise ideas for consumers and iterating these at speed based on their feedback.
The impact product testing research can have on your business:
Launch market-leading products
By putting consumers at the heart of product development, you can design products and services that outperform the competition.
Improve your profit margin
By understanding which attributes correlate with product appeal, we can help you understand where to focus your investment, and which elements can be sacrificed without a detrimental impact on product performance.
Forecast future demand
By working closely with your team and harnessing your internal data, we can model the expected demand for a new product.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
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Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
The Definitive Guide to Concept Testing
Every marketer knows the stat: eighty percent of new products fail. Or ninety. Or ninety-five. The number changes depending on the study, but the narrative doesn’t—the majority of new ideas don’t make it. By anyone’s standards, those are brutal odds. For brands that want to innovate, compete, and stay relevant, it raises urgent questions: How […]
Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.
Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]
Inside the Urban Shift Reshaping Consumer Demand.
In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]
How Millennial and Gen X Parents Are Shaping the Markets Targeting Their Children.
Marketers may position Generation Alpha as the next big consumer cohort, but the real power behind their spending lies firmly with their Millennial and Gen X parents. From the designer sneakers children wear to the AI-powered math apps they use, it is parents who dictate the purchases—and, by extension, the market trends. For these parents, […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director